Privacy Policy
Effective Date: March 28,  2019
measureAd is a service of CreativeKnowledge, Inc. (“CreativeKnowedge”), a wholly owned subsidiary of Comscore, Inc. (“Comscore”), (collectively “we,” “us,” or “our”). measureAd collects digital consumption behavior data as part of Comscore’s broad market research efforts. We use this data to create reports on digital consumption behavior and trends, and to provide research and information products to our clients that inform our clients about consumers’ preferences and interests. Comscore is a recognized authority on Internet trends, whose data are routinely cited by major media outlets such as the New York Times, the Wall Street Journal, and CNBC, and is extensively used by the largest Internet services companies and scores of Fortune 500 companies. To learn more about Comscore, please see
This Privacy Policy describes our information practices for the CreativeKnowledge website,, and the measureAd website, (collectively “Websites”). This Privacy Policy also describes how the measureAd service collects, uses, and discloses information for the service, primarily from visitors to other websites that display advertisements from the advertisers who participate in our market research efforts.
What information is collected?
Information Collected from Individuals. We may collect personal information such as your name and contact information when you choose to provide it to us through our Websites or otherwise. For example, if you contact us through our Websites, we may collect your email address along with any personal information that you voluntarily provide to us in your message.
We may use cookies or other technologies on our Websites to collect information about your operating system, browser type, website preferences, your use of our Websites, and other information that helps us operate our Websites.
Information Collected Using Tagging and Cookies. As part of our market research efforts, participating advertisers agree to deploy measureAd code (typically Flash or JavaScript) in their advertisements. This code sends a message through ScorecardResearch, also part of the Comscore market research group, which allows CreativeKnowledge and Comscore to collect information about the advertisements viewed by visitors to the websites that incorporate this code. This information enables Comscore to study how well those ads work for different audiences. Viewers will not see any difference in an ad using measureAd when compared to ads not using it.
How is the collected information used?
We use the information that we collect through our measureAd code to prepare analyses and reports regarding digital consumption behavior that we share with other businesses and organizations which are our customers. These reports help our customers meet their business goals by providing them with a better understanding of digital consumption behavior, trends, and consumer preferences. These reports do not contain information that identifies you as an individual, and we may use and disclose these reports in our discretion. Please see below to learn about the choices we offer with respect to this market research activity.
We do not use the information that we collect through the measureAd code to target advertising or other content to you; however, we may share it with third parties to improve their ad campaigns and to use for their own interest-based advertising purposes. Please see below to learn about the choices we offer with respect to this sharing.
We may use the personal information that you provide to us to operate and improve our business, including our Websites; to communicate with you; and to provide you with information or services that you have requested. We may use and disclose any information that is aggregated or de-identified so that it does not identify you personally, in our discretion.
How is the information disclosed?
We may also disclose any personal information that you provide to us as described below:
  • With our vendors, consultants, agents, contractors, and other service providers that we use to support our business;
  • To provide you with any information or services that you request;
  • To respond to subpoenas, court orders, and other legal process, or as otherwise required by law;
  • To exercise our legal rights or defend against legal claims, to enforce our contracts, to investigate, respond to and resolve problems or inquiries (including governmental inquiries), or to permit us to pursue available remedies or limit the damages that we may sustain;
  • In connection with an actual or potential merger, sale, acquisition, assignment, or transfer of all or part of our assets, affiliates, lines of business, or products, including at bankruptcy;
  • With our affiliates, subsidiaries, or parent companies; and
  • With your consent.
How to opt out of interest-based advertising and/or market research
Interest-Based Advertising Opt-Out
Through the practices described above, we may collect data about your Web browsing over time and across digital properties, including information about the possible relationships among different browsers and devices, and provide this data to third parties to improve their ad campaigns and to use for their own interest-based advertising purposes. We adhere to the Digital Advertising Alliance Self-Regulatory Principles in connection with this activity. You may visit to learn more about interest-based advertising, to opt out of our collection and transfer of Web browsing data for interest-based advertising purposes, and to opt out of the collection and use of data for this purpose by other companies that participate in industry self-regulation. Please note that opting out will not stop advertising from appearing in your browser or in the applications you use. It may make the ads you see less relevant to your interests. You may also continue to receive interest-based advertising from other companies. Additionally, please note that if you use a different browser or device, erase cookies from your browser or reset your mobile device’s platform advertising ID, you may need to renew your opt-out choices.
Market Research Opt-Out
This website may also set tags on your browser that collect data for the ScorecardResearch service. You may control your level of participation in our market research programs and opt-out of participating in such programs by visiting here: This opt-out will also prevent you from participating in other market research programs from Full Circle Studies, which is also part of the Comscore market research group. We will continue to identify that a user visited a website, but we will not associate that event with your browser. Additionally, if your mobile device platform offers settings to limit data collection for interest-based advertising, you can use these settings to opt out of participating in our market research programs with respect to our data collection from applications on that mobile device.
Effect of Opting Out
Please note that the browser opt-out mechanisms linked above are cookie based (i.e., a cookie must be on your computer to tell our systems that you have opted-out). If you delete, block or otherwise restrict cookies, this opt-out may not be effective. Additionally, because different computers and different Internet browsers all require their own version of the opt-out cookie, you need to perform this opt-out process on any computers and browsers that you want to be opted-out.
Third party links and services
Our Websites may contain links to third-party websites. We do not control these linked websites and this Privacy Policy does not apply to those websites. We encourage you to read the privacy policy of any third-party website that you visit before you provide any information to that website’s owner.
Can you review and revise your personal information?
You may request to review, update, or request changes to any personal information that you have provided to us through our Websites by contacting us using the contact information provided below.
How will you be notified of changes to this Privacy Policy?
We reserve the right to modify or update this Privacy Policy periodically. If we change our practices with respect to your information, we will notify you by posting a revised Privacy Policy on the Websites with a new effective date, and the changes may be effective immediately upon such posting. We encourage you to revisit this Privacy Policy periodically to stay informed about our practices with respect to your information.
International Visitors and the EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield Frameworks
If you visit our Websites or any websites that participate in the measureAd service from locations outside of the United States, please note that any information we collect about your visits to these websites may be transferred to and processed in countries other than the country from which you accessed these websites, including the United States where our central database is operated. Subject to the next paragraph below, please be aware that the United States, and other countries in which your data may be maintained, may not offer an equivalent level of protection as provided in your country.
CreativeKnowledge complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Economic Area, the United Kingdom, and Switzerland to the United States. To learn more, please view our EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield Statement.
For individuals located within the European Economic Area (“EEA”): If you visit our Website or participate in a Panel or a program from locations within the EEA, please review our GDPR Privacy Policy here. Our GDPR Privacy Policy includes additional information relating to the processing of ‘personal data’ and the exercise of rights under the General Data Protection Regulation 2016/679.
Whom can you contact if you have additional questions?
If you have any questions about this Privacy Policy, our practices or your interactions with the Websites, you may contact CreativeKnowledge at:
Privacy Office
CreativeKnowledge, Inc.
11950 Democracy Drive
Suite 600
Reston, VA 20190
For any support issues, please contact: